Why Personal Branding is the Most Important Thing You Can Do for Yourself [SSM005]

Building a personal brand on social media is one of the best ways to become a thought leader in your industry. Whether you’re looking to change roles or simply advance your career, developing a personal brand is a great place to start.

And we’d love to share some tips on how.

Duke University professor Dorie Clark – a bestselling author and consultant for various Fortune 500 companies –  is an expert in the field of personal branding. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, her most recent book, Stand Outwas named the #1 Leadership Book of 2015 by Inc. magazine and was a Washington Post bestseller.

We had the pleasure of speaking to Dorie about her unique approach to personal branding on social media and why developing a brand of your own is becoming critical in today’s global environment.

A huge thank you to Dorie for packing this episode with incredible wisdom and takeaways for social media managers and marketers looking for great ways to develop their personal brand and become a thought leader in whatever passion they choose to pursue.

How to listen: iTunes | Google Play | SoundCloud | Stitcher | RSS

This episode is available on:

In this episode, here’s what you’ll learn:

Dorie Clark takes us through her vast knowledge and expertise in the world of personal branding on social media.

  • What a personal brand is and why it’s your most important professional asset
  • How to define and align your personal brand with your professional career
  • The 3-step process to reinventing yourself on social media – “Big R” vs. “little r”
  • How social media truly fits into creating your personal brand
  • Tips on staying agile in your career while maintaining a personal brand

3 Personal Branding on Social Media Takeaways from Dorie

In Dorie’s words…

1. The importance of creating your own content

It’s useful and powerful to be a curator of other people’s good stuff. But, if you really want to establish an expert reputation, the fast ticket to do that is creating your own content.

2. Communicating frequently and regularly on a small number of channels

It is more important to go deep than it is to go wide. If you are Coca-Cola, yes you need to be on every social channel. But as an individual, you’re not a global brand in the same way, and people understand that you can’t be everywhere at the same time. So it’s more important to do a good job on two or three social media channels.

3. Understand the overlap of where your skills and target audience overlap

Take time to figure out what type of content that you are really good at creating. If you’re not good at creating a certain types of content, don’t make yourself do it. Don’t do things that make you miserable. Gary Vaynerchuk is a great example of someone who focused their skills in an area where they excel. Decide how to reach your audience, but in a way that is optimal for you so that your best traits can come forward.

Mentionable Quotes and Shareable Snippets

Personal Brand, personal branding, dorie clark interview, dorie clark

“Your personal brand is what other people say about you when you leave the room. It’s essentially your professional reputation. I think sometimes people get thrown off because they hear the word ‘personal brand’ and they think that sounds so phony. Why do I have to be a brand the way that Tide is a brand? But if we re-frame and bring it back to first principles … This is your reputation and very few things in business matter more than your reputation.”

Show Notes and Other Memorable Moments

Thanks a million for checking out this episode! Below are the websites and other tidbits that were mentioned in today’s podcast about personal branding on social media. If you have any questions for us, feel free to drop us a line in the comments and we’ll respond right away!

Dorie’s Downloadable Resources

Great Quotes

  • “For the majority of people, the first thing that businesses will do when considering you for a job will be to look you up online. That could be something you leave to chance, or it is something you can control by creating your own content.”
  • “The best thing about being proactive about your personal brand is that you can be presenting a really coherent, cohesive picture of yourself as a knowledgeable professional.”
  • “Lower-case r (reinvention) allows you to make those moments when there’s a big shift more exciting and less painful … You’re priming yourself for future career reinventions.”
  • “If you are able to create a frame for how your interests fit together, I think that’s a very powerful way to think about branding.”
  • “The biggest mistake that people make with regard to personal branding is that they don’t spend enough time explaining their narrative. You need to set the terms of the discourse by communicating with people.”

How to Say Hello to Dorie (and us)

Dorie is quite active on Twitter at @dorieclark and also has a shining example of a personal branding website at www.dorieclark.com.

Thanks for listening! We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast.

Enjoy the show? It’d mean the world to us if you’d be up for giving us a rating and review on iTunes!

About the Show

The Science of Social Media is a podcast for marketers and social media managers looking for inspiration, ideas, and results for their social media strategies. Each week, we interview one of the very best in social media marketing from brands in every industry. You will learn the latest tactics on social media, the best tools to use, the smartest workflows, and the best goal-setting advice. It is our hope that each episode you’ll find one or two gems to use with your social media marketing!

The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback.

Creating “Invaluable Assets” In Your Business

 

I mentioned that I’m going through some personal and business struggles. Hmm, transitions is a better word. Yes, I’m going through some major transitions. 🙂

One thing I am always grateful for in situations like this, is the fact that I’ve created a solid business foundation and invaluable assets. That is exactly what has allowed me to recover from anything life has thrown my way in my 19+ years in business.

That and leverage. I’ll share with you how I put both to work…

Lynn Terry, Online Business Expert & Entrepreneur

You may have noticed that I haven’t been traveling much lately. Or maybe you didn’t.:) I’m usually on a trip at least once a month or 6-9 times a year, but I haven’t traveled since March. I’ve been working from home exclusively for five straight months now, and don’t have any trips or events planned (yet) for awhile.

That’s always subject to change, of course. 😉

Anyway, I share that with you to make the point that no matter what your situation (for example, even when I was homebound taking care of my grandmother for two years) there is SO much you can accomplish. You can literally build an EMPIRE and create a solid business foundation from your couch.

 

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Creating A Solid Business Foundation

I am fortunate to have everything I need to recover from sticky situations, or handle big things that arise, because I put in the work to build a solid foundation.

The fact that I feel fortunate doesn’t mean “I’m lucky” because I’m not one of those people that just naturally has good luck (lol).

It means I’ve worked hard to build my business, and to create assets I can leverage.

Instead of panicking when something falls through, ends, shuts down, comes up, or lands in my lap – or after my initial panic sometimes, lol – my first comment is always this: “I have everything I need to deal with this.”

That doesn’t necessarily mean I already *have* every single thing I might need in any given situation… but that I can certainly get it.

Your Most Valuable Assets In Business

An asset is a useful or valuable quality, person, or thing; an advantage or resource.

In business your assets include things like your reputation, connections, networks, knowledge, skills, resources, abilities, your reach, your audience (and/or traffic, or level of engagement), and of course your websites and products.

Other equally valuable assets to any entrepreneur include confidence, tenacity, creativity, determination, DESIRE, etc.

It pays to always be building on these things.

I like “desire” because it’s true: “where there’s a will, there’s a way.”

We aren’t born with these “assets” or gifted with them the day we decide to start a business. Or I wasn’t, at least. For most of us, assets are something you have to work at and build on consistently.

The more assets you have, the more options and opportunities you’ll have as your business grows. The more you nurture or build on those assets, the better your options will be.

An article on Forbes refers to Human Capital as the most valuable asset, defined as “your ability to earn money now and in the future” or “the skills, knowledge, and experience possessed by an individual.”

I like that term. A lot. 🙂

A good read on a slightly different note:

An Entrepreneur’s 5 Most Valuable Assets

I have stuff you don’t have. You have stuff I don’t have. Everyone has different advantages and disadvantages. Don’t focus on that. Not even for a minute.

Your perception isn’t necessarily truth anyway, and it usually just holds you back, or stains your beliefs or your self confidence.

As a random example, someone commented on my Instagram photo of my “dinner for one take-out” saying I was lucky I didn’t have a big family to cook for. 😐 Lucky?! Don’t make me explain that one. 😛

Creative Ways You Can Leverage Your Assets

Something I consider one of my MOST valuable assets is the connections I’ve made at both live events and online. That includes friends, business peers, merchants – even people in random niches that I can’t collaborate with in any way, because I often glean creative ideas or inspiration from them.

The reason I consider people my most valuable asset is because even without any of the other assets I listed above (and others you could add to that list), you can leverage people you know to tap into their assets.

Let’s say you have no traffic, no reputation, no website (yet), but you have a product. Or maybe just an idea, even. All you have to do is leverage the assets of other established entrepreneurs to sell your product. Bingo! If you’re shaking your head thinking that would never work… I’ve done it – very successfully.

You can even leverage your competitors…

The key to leverage is to figure out how you can benefit THEM most. What do they need, what would be helpful or useful to them, what would make them look good, etc?

To exercise leverage you have to get out of the “what I need” mindset. You have to switch into “what they need” and pitch ideas they can’t refuse.

There are other things you can leverage as well…

You have assets (or skills, or connections) others don’t have. One of those assets may even be time. It can be as simple as that! You can also leverage past successes, notoriety (or the opposite, even!), launch numbers, etc.

This post isn’t an in-depth training guide on leverage so I’ll leave it at that (for now) and let your wheels turn a bit, and let your own creativity bubble up. 😉

Just remember this key word: Leverage. It will serve you well in business!

Invest In Your Business, Invest In Yourself

In a few weeks my daughter is turning 20 years old. When she was born I was broke, struggling, saw NO light at the end of the tunnel, and had ZERO assets. Or at least that’s how it seemed. We all have more assets than we realize, even if it’s just sheer tenacity. When she was just 5 months old, I quit my $6/hour job (my steady paycheck!) and set out with nothing (literally) to start my first business.

More than 19 years later I can tell you wholeheartedly that it was the best decision I ever made for myself and my children. It wasn’t just that ONE decision though, it was every decision over the last two decades since then – and the fact that I kept building, kept pushing, kept finding solutions, kept powering through failures, etc.

Don’t hold back OR hold yourself back.

Reach out, build things, do things, know people, get known, create stuff. Keep investing in yourself, in your business and in your future.

You never know what’s coming down the track. Never float by on the minimums. Build a solid foundation that will prepare you for anything…

Get Creative With Missed Opportunities

This is actually another lesson (or creative angle) on the topic of leverage.

There was an event I really wanted to go to once, but I just couldn’t swing the trip between other things I had going on at the time. The main reason I wanted to attend wasn’t for the sessions. I knew I could learn those topics from home, from a variety of sources. I mainly wanted to go to meet the vendors, connect with new brands, scout potential sponsors – basically to mingle with the merchants.

I had two options: be bummed and chalk it up to a missed opportunity, and envy the people that got to go and accomplish what I wanted to do. OR still achieve my objective, just in a different way. Which is exactly what I did!

The event website had a sponsor page that listed all the vendors and merchants involved and/or attending. The event also had a hashtag, which made it easy to get involved and get connected – and get on the radar of anyone I wanted to know and/or attract.

You can’t do everything and you can’t be everywhere, but you CAN get creative and still accomplish a lot through different means!

I’ll give you another example, and this one pains me a bit…

There’s a GREAT event coming up in a few weeks, the Warrior Event in Raleigh NC.

I was meant to speak at this event, but I’m not going to make it.

Do I just chalk it up to a missed opportunity?

I think you know me better than that by now. 😉

I decided that since I already had a topic outlined to speak on, that I would turn that time invested into a digital product. I was planning to share my secrets as a Super Affiliate, by the way. Good ones.:)

In the coolest of timing, one of my friends (an asset!) asked me if I knew a current 2016 affiliate marketing course or guide to promote…

Bingo! TWO good reasons to create a product!

I’m in the process of creating it now, and I’ve already come up with a creative way to leverage my lack of presence at the live event. I shared the entire “genius plan” with the members of my Private Brainstorming Group last week – which they loved – and they’ll be privy to the entire process along the way.

They’ll be getting the new product free of course…

Stay tuned to learn how YOU can get my new “super affiliate secrets” training.

It’s going to be available SOON. 🙂

In Closing…

I shared a lot of great ideas with you here. I hope you’ll take at least one of those and implement it in your own business – immediately.

Knowledge is not an asset… unless it’s applied. 😉

Task: Make a list of your most valuable assets. Next, make a list of the assets you would most like to attain. Then create an action plan to consistently increase your list of assets, and the value of your assets.

Best,

p.s. The ClickNewz Forum & Private Brainstorming Group will be offline for a bit on Sunday for major (super cool!) upgrades. Then next week the membership rates increase. That doesn’t affect current members of course. Members get to keep their low rate for the lifetime of their active membership.

If you haven’t joined us yet… you should join in now while it’s still cheap. 😉

I share ALL with my group in our Brainstorming Hour sessions twice a week, including live examples of everything I’m working on myself (in my own niche) and cool resources they can use too -and how. It’s fun!

 

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11 Simple Design Tips to Enhance Your Social Media Images

Humans are, by nature, very visual beings.

In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing.

Each of the two optic nerves, which carry signals from the retina to the brain, consists of a million fibers, compared to the auditory nerve carrying a mere 30,000.

That’s all to say that social media images are a vital part of your content reaching the maximum amount of people, people who are very visual beings!

Marketers that have dabbled in creating engaging images for social media know just how tough and time-consuming it can be. I’m no expert, but I’ve learned a thing or two about creating social media images after lots of practice (and mistakes!), and I’m excited to share with you my favorite social media design tips and principles to help enhance your social media images.

Let’s dive in! 

Enhancing Social Media Images

Social Media Design Tips: 11 Principles & Tactics to Enhance Your Images

At Buffer, we create all of the images for our blog posts and social media without much outside help – and there are a ton of images! On average, every Buffer blog post has five custom images, and some have way more.

To create these, we rely on 11 simple design principles to help make the image creation process easy. We’re excited to share those with you in this post and how you may be able to apply it to your own workflow.

Got any favorite social media design tips or principles that we’re missing? I’d love to hear about them in the comments!

11 Design Principles and Social Media Design Tips

1. Color

90% of snap judgments made about products are based on color alone

Color is one of the most important and complex aspects of any social media design. It helps to set the mood, create an atmosphere, convey emotions, and even evoke strong individual experiences from someone’s past.

In a study on the impact of color on marketing, researchers found that up to 90% of snap judgments made about products can be based on color alone, depending on the product. Other academic studies on colors in marketing have pointed to the fact that it’s more important for colors to support the personality you want to portray instead of trying to align with typical color associations.

For example, this Help Scout graphic highlights the power of color in conveying personality in a piece of content that reflects positively back on the brand. On the Help Scout Blog you’ll see consistent, eye-catching colors that come off as fun, yet insightful.

HelpScout Color Marketing Examples

The second example from the brand Loulou & Tummie highlights the use of color to market to a specific audience. Loulou and Tummie are known for their eye-catching vector work and the use of color to tell a story and evoke emotion.

Loulou and Tummie Design Inspiration

Use colors in your social media images that guide your audience through a story. Do so by considering which colors help to tell a specific portion of that story. The principles of color theory are a great place to start and can be used to create a sense of harmony within your images.

Here’s a quick rundown of how different colors affect our brain and how they’re often used in storytelling and marketing:

red Red = Energy and urgency

orange Orange = Aggressive

yellow Yellow = Optimistic and youthful

green Green = Wealth and relaxation

blue Blue = Trust and security

pink Pink = Romantic and feminine

black Black = Powerful and sleek

purple Purple = Soothing and calm

2. Balance

The 4 different types of balance (including the one you’re probably thinking of)

The art of balance in the world of social media image design is a tricky one to get the hang of, but well worth the effort. A great way to think of balance is to imagine that each element of your design has a “weight behind it.”

Put another way: If you were to place the image on a balance scale, would it tip to one side?

It’s also important to remember that different elements carry different weight; balance does not have to be split right down the middle. There are 4 varying types of balance:

  1. symmetrical
  2. asymmetrical
  3. radial (picture a spiral staircase)
  4. crystallographic (picture a tray of donuts with different toppings)

All of these can make for a beautiful social media design.

Take for example, this stunning graphic from artist and illustrator George Bokhua:

Pink Lotus - George Bokhua

This image demonstrates the beautiful use of symmetrical balance and the feeling of harmony. Symmetrical balance is great for illustrations, drawings, blog graphics, photographs, and much more.

On the other hand, there’s asymmetrical balance like shown in this image example:

Asymmetrical Balance Example

Asymmetrical balance creates tension through contrast and can be visually interesting when done correctly. Because it’s abstract, there is no symmetry; there are no perfect mirror images.

One place we find balance to be important is in choosing stock images. The collection of photos at Unsplash is a great example of a photo collection that excels by taking balance into account, like with this image:

canyon

If you’re creating an image of your own, in order to balance the weight in your image, play around with different things such as size of items, lightness and darkness of items, warm and cool colors, texture, quantity of objects, isolation of objects, and orientation (vertical/horizontal/diagonal) of objects.

3. Lines

Straight lines imply order. Curved lines hint at movement.

Lines are the visual elements of your image that help to guide the eye to where you want it to go. Straight lines work to give the image a sense of order and tidiness while crooked or curved lines may give the image a sense of organized tension and movement.

Paying close attention to the use of lines throughout your image can help guide your audience along a visual journey, stopping at the most important and intentional elements along the way.

Let’s take a peek at this incredible example of the power of lines from Muti:

Illustration of Lines in Graphic Design from Muti

The use of clean diagonal lines throughout the illustration takes your eyes to different areas in a quick and efficient manner. Almost creating “sections” in the image with different cities as multiple focal points.

Now compare that to the curved lines of this illustration from the same artist, Muti, and how it creates a sense of motion. That motion leading you around the graphic until you land back at the center focal point:

American Express Graphic by Muti Studio

When adding lines to your image, pay close attention to where they draw the reader’s eyes. Aim to create a logical path that the reader can follow along with until they come to the point that you intended them to.

4. Typography

Traditionally, serif fonts are best for print and sans-serif for web

Typography is an art. Selecting the perfect font or set of fonts that work seamlessly together can bring your social media image to life. It also has a big impact on how your design is received by people and, ultimately, the message your brand intentionally (or unintentionally) sends across.

When selecting which font or fonts to use in your design one of the most important aspects to keep in mind is readability. 

Graphic designer Paul Rand may have put it best when he said, “Don’t try to be original, just try to be good.”

Whether you choose a sans-serif font or a serif font or any variation in-between, make sure that your audience can read your message. Here are a few pro-tips for using fonts:

  • Limit your design to a maximum of 3 typefaces
  • Use font sizing that fits well within the medium that you are publishing to
  • Traditionally, serif fonts are best for print and sans-serif for web
  • Kerning is a great technique to use in your titles

And for those that are curious about other typography terminology, this nifty infographic will help!

Typography Principles Inforgraphic

5. Contrast

Add contrast with colors, shapes, and sizes

Have you ever heard someone say that an illustration or design “really popped“?

What they may be referring to is the contrast in an image. Contrast provides differentiation between elements, making one stand out or “pop” more than the other elements.

The use of effective contrast is a great way to enhance your social media images. Without contrast, your design runs the risk of being “flat.” But with too much contrast, your design can become cluttered and nothing will stand out.

Here are my 3 favorite ways to add contrast to an image without under or overdoing it.

Add Contrast with Colors

One of the easiest ways to implement contrast into your image designs is through the use of colors. For example, playing light colors off of dark colors, or vice-versa. In this image, I used a white font in contrast to the dark background making the wording both readable and visually appealing.

Color contrast example

Add Contrast with Shapes

Another way to easily add contrast to your image is through the use of shapes. This beautiful graphic from Canva helps to highlight just how well the conformity of symmetrical shapes can play alongside the asymmetrical nature of organic shapes.

Contrast Shapes and Design

Add Contrast with Sizes

In its simplest form, contrast can easily be added to enhance your social media images by making certain aspects of the design bigger or smaller than others. It can also mean adding more weight (like bolding a word) to elements.

This restaurant advertisement draws the audience to the name, “1913,” first and then to other areas of the image such as the word “restaurant” and eventually to the picture of the food in the background.

Size Contrast in Social Media Image Design

6. Scale

Zoom out on a concept, or zoom in with your font choices

Scale, by definition, refers to the deliberate sizing of various elements within your design. “Scaling” helps to bring certain elements into focus and allows your readers to make sense of a concept.

Think for a second and try to imagine your life in number of months or even days. Can you imagine it?

This wonderful illustration by Tim Urban illustrates the powerful effects of scaling.

Human Life in Months - Wait But Why

Scaling also works well for more concrete social media designs. Take a look at the image below:

 

Social media design tips from Buffer

In this visual, I’m aiming to draw you towards the quote first with a scaled-up font size. Once I’ve gained your curiosity from the quote, I’m hoping your eyes naturally move right to the balloon. And finally, you’re drawn to the message of the graphic, “Happy Teachers Month.”

Did it work?

7. Proximity

Group similar items together to declutter and organize

Proximity is paramount when creating a sense of organization within your design. Similar or related elements are best grouped together to create a relationship between them. The goal is to group items together to declutter your design and “tidy things up a bit.”

You can put the principle of proximity into action by connecting similar elements together. One easy way is by physical placement of the objects near each other. The other way is to connect them in other visual ways with the use of similar colors, fonts, size, etc.

This simple example shows how proximity can be used to help us perceive objects as being related. The circles are spread out, each being perceived as its own object.

Example of Proximity 1 - Social Media Design

Then, once we bring all of the circles in close to each other, they appear to lose the feeling that they are separate objects. It is perceived to be more of a whole, singular shape.

Example of Proximity 2 - Social Media Design

When put into something like a social media design, proximity can help to bring elements of a product or concept together through spacial relationships.

8. Hierarchy

Place the most important elements in the biggest fonts

It’s quite likely that you’ll be working with multiple elements in your social media design. And chances are each of those elements will be important to your overall message. Hierarchy is a great social media design tip to make sure that you’re getting your most important message across first.

Taking full advantage of the hierarchy design principle starts with an understanding of your goals. Establish the most crucial message as the focal point and then use the other design principles in this article to make it stand out.

Once that’s in place, you can start to build your second or third pieces of information in without taking away from the overall goal.

A great example is here in this travel advertisement. The image draws the reader into “travel” and then leads them to the secondary messages.

Example of Hierarchy - Social Media Design Tips

It even works for simple social media designs such as quotes. The main focal point being the quote itself followed by any secondary information such as author or source.

Social Media Design Tips - Hierarchy Example

 9. Repetition

Always use the same set of fonts, colors, and logos

One of the easier design elements to enhance your social media images is the principle of repetition. Repetition is an important part of the process because it helps to establish and strengthen different elements.

It’s also what people often refer to as “consistent branding.”

Three things to always try and be consistent with in your designs are fonts, colors, and logos. Over time, repetition of these 3 elements will give you or your brand a unique and instantly recognizable look. Let’s check out a few examples to illustrate the simple use of repetition in design.

Remember this Apple advertisement? Catchy for its colorful and playful nature, the use of repetition in this image helps to create consistent association. It also does just what it set out to do and that’s give a sense of movement or dancing in the image.

Apple Ad, Repetition, social media design tips

Repetition is also important when building a personal brand. Take these beautiful business cards from Alan Murphy, for example. Whether you’re a big brand or a one-person shop, repetition helps you become recognizable over time.

Personal Branding Business Cards - Social Media Design Tips

10. Direction

People read in an “F” pattern, an “E” pattern, and a “Z” pattern

The way the human eye moves across designs, images, websites, and other visual elements is unique, but often consistent. That’s why it’s important to guide your audience along the “path” that you’d like them to follow in your image. In other words, create a deliberate “flow.”

Website design research has given us an inside look at how people tend to view websites when arriving for the first time. What they found was that we read in an “F” pattern, an “E” pattern, and sometimes a “Z” pattern. So placing important and eye-catching elements on the upper left and left side of your design is key.

Crazy Egg created a great infographic on data found from their eye-tracking experiments along with ways in which you can improve your design. Enjoy!

Crazy Egg Eye Tracking Social Media Design Tips

11. Space

Look for outlines in your images. Advanced tip: Try knolling!

I saved one of my favorite social media design tips for last and that is the use of space. Put simply, negative space or white space is the area surrounds other objects in the image. More often than not, what you choose to leave out from your image is just as important as what you add.

Try not to underestimate the power of simplicity in your design. Space can help bring a certain aesthetic quality to your image while also highlighting the most important elements.

I’d love to show you two examples of the wonderful effects of using space in your designs. The first is from artist, illustrator, and graphic designer Tang Yau Hoong who has seemingly mastered the art of space in design. Tang Yau Hoong intentionally and cleverly carves out shapes in negative space to create a mesmerizing feel.

Negative and White Space in Design - Social Media Design Tips 2

When adding shapes, fonts, or colors to your design, consider what shapes or outlines are forming around them and use them to your advantage. You may quickly realize that your design is taking shape in ways you hadn’t originally planned.

The second example is from the world of photography. Knolling is a technique that has really come on strong in the last few years. The white space surrounding each element really helps to bring out each piece individually.

Knolling Example 1 - Social Media Design Tips 2

Keep your images simple and use the space around objects to bring attention to important elements. I love this graphic from Cinch that really highlights the power of simple design.

Cinch, Graphic Design Example, social media design

“Designers and marketers know they have ‘achieved perfection’ not when there is nothing left to add, but when there is nothing left to take away.”

– Antoine de Saint-Exupery

Over to You

I hope you enjoyed learning a bit about social media design! It is truly amazing how small tweaks to images can have such a huge effect on quality and outcome.

Did I miss any of your favorite social media design tips above? I would love to learn from you! 

Please feel free to drop a comment below to keep the conversation going.

More Awesome Design Resources

Design Elements and Principles – Canva

8 Basic Design Principles to Help You Create Better Graphics – Adobe

Why Every Marketer in 2016 Needs to Be a (Part-Time) Designer – Buffer

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I have a new Hansgrohe Metric S single faucet that comes with 3/8 supply lines attached from factory. I thought it was easy as i have dome some minor plumbing work and faucet replacements before.

I have a new Brasscraft quarter turn angle shutoff valve 1/2 compress to 3/8 compression outlet installed already.

Hansgrophe faucet has a 3/8 compression inlet, but the o-ring is square/flat cut and not bevel like most supply lines you find in plumbing store. as you know, the bevel shaped o-ring will sit inside the bevel supply line valve nicely.

I don’t know if the Hansgrophe supply line is a compression fitting as it doesn’t have the bevel seal/o-ring that i am used to. The instruction/website doesn’t help. A few sites online says they are imperial fitting, but i thought imperial pipe are straight but don’t use this kind of o-ring but pipe goop or tape.

What i am worry about is that since the 3/8 compression output on the shutoff valve has a ‘sharp’ edge where the typical beveled shape supply lines fits properly, do need to find a new valve or adapter? I am worry that if i tight it down hard, the shutoff valve’s bevel edge will cut the faucet’s supply line o-ring and cause it to not seal properly.

thanks